Tips for Telling a Great Project Story
Learn how to craft a compelling narrative that connects with backers and inspires them to support your project.
Start with Your "Why"
People don't just buy products—they buy into visions and values. Begin your story by explaining why you're building this project and what problem it solves.
- What inspired you to create this project?
- What problem are you solving that others haven't?
- How will this make the world better?
- What personal experience led you to this solution?
- Why are you the right person to bring this to life?
Show Your Journey
Share the process of how you got here. Backers love seeing the evolution of an idea, from initial concept to the current state.
- Include early sketches, prototypes, or mockups
- Share the challenges you've overcome
- Show iterations and improvements you've made
- Reveal the "aha!" moments that shaped your project
- Demonstrate your commitment and progress
Be Authentic and Personal
Authenticity builds trust. Don't be afraid to show your personality, share your background, and be vulnerable about your journey.
- Introduce yourself and your team genuinely
- Share your background and expertise
- Be honest about challenges and setbacks
- Let your passion shine through
- Avoid corporate jargon—speak like a real person
Use Visual Storytelling
A picture is worth a thousand words. Use high-quality images, videos, and graphics to bring your story to life.
- Create a compelling video that tells your story
- Use professional photos that show your product or process
- Include infographics to explain complex concepts
- Show your product in action or in real-world scenarios
- Use before/after comparisons when relevant
Create an Emotional Connection
People make decisions based on emotions, then justify with logic. Help backers feel something about your project.
- Tell stories about how your project will impact real people
- Use specific examples and scenarios
- Appeal to shared values and aspirations
- Show the human side of your project
- Help backers visualize the future you're creating
Structure Your Story Clearly
A well-structured story is easier to follow and more compelling. Use a clear narrative arc that guides readers through your journey.
- Start with a hook that grabs attention
- Present the problem or opportunity
- Introduce your solution
- Show proof of concept or progress
- Explain what you need and why
- End with a clear call to action
Make Backers Part of the Story
Position backers as heroes who are making your vision possible, not just customers buying a product.
- Emphasize that they're joining a movement, not just buying something
- Show how their support makes a difference
- Invite them to be part of the journey
- Create opportunities for backers to contribute ideas
- Thank them genuinely and make them feel valued
Start crafting your compelling narrative!